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micah · 10-31-2007, 01:39 PM

A local college in a metropolitan area desires to increase its evening school offerings of business related courses such as marketing, accounting, finance, and management. who are the target market customers (students) for these courses?<br />

bigfish2011 · 10-31-2007, 01:39 PM

non-traditional potential students, working adults, etc.

dotru · 10-31-2007, 01:39 PM

Well as an employee at a Office of enrollment development at a community college,I would say older professionals because they are the ones usually at night school because they work during the day,and they are probaly looking to increase their employabilityby taking those types of classes.

dotjp · 10-31-2007, 01:39 PM

Those who have a desire of starting a business. That can be almost anyone.

fonzy · 10-31-2007, 01:39 PM

Defining your target market should be based on the niche which you feel you would achieve optimum success. In this case, it will be the students who are willing to take the course during the night. It will not only be limited to working students or those who will simply take the course to add up to their knowledge level and are not "regular students".

Positioning such an offering would be focused on the advantages of having to take the course during the night as they can do other things during the day.

This broad target market will enable the local college not to alienate regular college students who do intend to take the course during the night.

200pips · 10-31-2007, 01:39 PM

Business owners.

too many business owners havn't got a clue what they are doing..and that is why their businesses are treading water.

10-31-2007, 01:39 PM	#1
micah Greenhorn Join Date: Dec 2006 Posts: 14 Rep Power: 0	Question on marketing? A local college in a metropolitan area desires to increase its evening school offerings of business related courses such as marketing, accounting, finance, and management. who are the target market customers (students) for these courses?<br />

10-31-2007, 01:39 PM	#2
bigfish2011 Greenhorn Join Date: Jan 2007 Posts: 13 Rep Power: 0	Question on marketing? non-traditional potential students, working adults, etc.

10-31-2007, 01:39 PM	#3
dotru Greenhorn Join Date: Jul 2006 Posts: 16 Rep Power: 0	Question on marketing? Well as an employee at a Office of enrollment development at a community college,I would say older professionals because they are the ones usually at night school because they work during the day,and they are probaly looking to increase their employabilityby taking those types of classes.

10-31-2007, 01:39 PM	#4
dotjp Greenhorn Join Date: Jul 2006 Posts: 25 Rep Power: 6	Question on marketing? Those who have a desire of starting a business. That can be almost anyone.

10-31-2007, 01:39 PM	#5
fonzy Greenhorn Join Date: Jul 2006 Posts: 10 Rep Power: 0	Question on marketing? Defining your target market should be based on the niche which you feel you would achieve optimum success. In this case, it will be the students who are willing to take the course during the night. It will not only be limited to working students or those who will simply take the course to add up to their knowledge level and are not "regular students". Positioning such an offering would be focused on the advantages of having to take the course during the night as they can do other things during the day. This broad target market will enable the local college not to alienate regular college students who do intend to take the course during the night.

10-31-2007, 01:39 PM	#6
200pips Piggy Bank Join Date: Jul 2006 Posts: 54 Rep Power: 6	Question on marketing? Business owners. too many business owners havn't got a clue what they are doing..and that is why their businesses are treading water.

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