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dotcom · 10-31-2007, 01:39 PM

I have an Event Management company that uses Event Management Students to help out and gain experience and points for their studies. At the moment, there is very little marketing involved and I would really like to market it more. The marketing is mainly internal: enrollments, open days, submissions of proposals to upcoming events and local colleges. I use marketing materials, such as brochures, to try and spread the word. But I'm having issues trying to get the name branded. Can you suggest any marketing activities I can use for the year to improve my business? And also how I can monitor it for effectiveness?

german · 10-31-2007, 01:39 PM

Ray's Marketing Rules: Rule # 1 "Find yourself in a room filled with people who need your product."

1.There is an association of event planers. You should take a look at attending a meeting or two and see if you don't find people with the answers to your questions.

(The corollary to Rule # 1 is "Stay out of rooms filled with people who are more desperate than you are!")

2, There are associations of association managers Look up the American Society of Association Executives (ASAE). There will be a local state chapter. Find it, attend the meetings and you will see a whole industry of people who need your services. You will also find more associations of people who need your services.

Hope this helps!

ivory · 10-31-2007, 01:39 PM

Have you contacted the careers advisors in the colleges where these students study? These advisors might tell the students about you, especially if they think you are providing the students with a good opportunity. Also you could offer to give some talks/lectures/workshops/q & a sessions relating your hands-on experience of Event Management - this would raise your profile among the students and they might be keen to volunteer with you? Good Luck.

Max · 10-31-2007, 01:39 PM

It?s rarely an instant return. You need your site coming up relevant to what people "search for" on the Internet. It takes time to get placement in the right places within the Internet and if you're listed in the right category of searches you stand a better chance of returns. The following is one of the better ways.

For a small charge you can have a ?Permanent? website advertisement placed in an index such as this in a choice of around 750 categories to target your business trade.

This will raise your website profile and increase its chances of extra sales because this site is indexed by the search engines placing your site within public searches.

The advantage of a site like this is that you don?t have to update your listing again.
For a permanent ongoing promotion:
http://www.search-the-world.com/form/listing

10-31-2007, 01:39 PM	#1
dotcom Greenhorn Join Date: Jul 2006 Posts: 1 Rep Power: 0	Marketing help? I have an Event Management company that uses Event Management Students to help out and gain experience and points for their studies.<br /><br />At the moment, there is very little marketing involved and I would really like to market it more.<br /><br />The marketing is mainly internal: enrollments, open days, submissions of proposals to upcoming events and local colleges.<br /><br />I use marketing materials, such as brochures, to try and spread the word. But I'm having issues trying to get the name branded.<br /><br />Can you suggest any marketing activities I can use for the year to improve my business? And also how I can monitor it for effectiveness?<br />

10-31-2007, 01:39 PM	#2
german Greenhorn Join Date: Jul 2006 Posts: 16 Rep Power: 0	Marketing help? Ray's Marketing Rules: Rule # 1 "Find yourself in a room filled with people who need your product." 1.There is an association of event planers. You should take a look at attending a meeting or two and see if you don't find people with the answers to your questions. (The corollary to Rule # 1 is "Stay out of rooms filled with people who are more desperate than you are!") 2, There are associations of association managers Look up the American Society of Association Executives (ASAE). There will be a local state chapter. Find it, attend the meetings and you will see a whole industry of people who need your services. You will also find more associations of people who need your services. Hope this helps!

10-31-2007, 01:39 PM	#3
ivory Greenhorn Join Date: Jul 2006 Posts: 10 Rep Power: 0	Marketing help? Have you contacted the careers advisors in the colleges where these students study? These advisors might tell the students about you, especially if they think you are providing the students with a good opportunity. Also you could offer to give some talks/lectures/workshops/q & a sessions relating your hands-on experience of Event Management - this would raise your profile among the students and they might be keen to volunteer with you? Good Luck.

10-31-2007, 01:39 PM	#4
Max Piggy Bank Join Date: Jul 2006 Posts: 67 Rep Power: 6	Marketing help? It?s rarely an instant return. You need your site coming up relevant to what people "search for" on the Internet. It takes time to get placement in the right places within the Internet and if you're listed in the right category of searches you stand a better chance of returns. The following is one of the better ways. For a small charge you can have a ?Permanent? website advertisement placed in an index such as this in a choice of around 750 categories to target your business trade. This will raise your website profile and increase its chances of extra sales because this site is indexed by the search engines placing your site within public searches. The advantage of a site like this is that you don?t have to update your listing again. For a permanent ongoing promotion: http://www.search-the-world.com/form/listing

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